- Within an merger driven IT harmonisation project Bisnode was searching for an integrated solution for the evolved IT landscape.
- The decision was made to implement the SAP-System “Business-by-design” as the ERP solution and Salesforce.com as the CRM solution.
- Implementation of a central CRM tool based on Salesforce to illustrate all processes relevant to sales and distribution.
- Realization of an interface between the CRM tool and the internal ERP system (SAP) and data bank to assure optimal support for the processes.
- Significant increase of the sales performance with simultaneous enhancement of the transparency relevant for sales and distribution-
- Increased efficiency and conversion rate enabled through the integration of websites into the Salesforce system.