Günther Spelsberg GmbH & Co KG

Implementation of Salesforce Sales Cloud and integration with proALPHA

Market-leading manufacturer in the electrical industry with a focus on electrical installation and enclosure technology.
Internationally active with own subsidiaries and sales partners.
113 years of experience and until today entire production in Germany with about 450 employees

The initial situation

  • As part of its long-term corporate strategy, Spelsberg decided to implement the Salesforce CRM system
  • The existing ERP solution from proALPHA is leading for quotation creation and master data maintenance and should be integrated into the future Salesforce solution
  • An important component is the mapping of the network of relationships typical in the construction industry around projects

The solution

  • Introducing Salesforce’s Sales Cloud in conjunction with the latest Lightning Experience features.
  • Integration Salesforce and proALPHA: Together with proALPHA, the targeted integration of Salesforce and proALPHA ERP using the entero Integration Framework (EIF) and the proALPHA INWB.
  • Integration of various lead sources such as website and trade show apps

The success

  • Digitization and integration of the sales process from initial lead contact to quotation generation
  • Comprehensive customer and contact overview, also available on the move
  • Close linking of marketing and sales through shared database and end-to-end processes based on Salesforce fully integrated in proALPHA

Together with entero, we introduced Salesforce as a CRM system and company-wide integrated platform that supports our marketing and sales processes from the initial contact to the creation of offers. With its very broad range of consulting services and its results-oriented approach, entero is exactly the right partner for a medium-sized company like Günther Spelsberg. [Till Fastabend, Managing Director, Günther Spelsberg GmbH & Co. KG].