INGUN Testing Equipment Ltd.

Implementation of a Salesforce Sales Cloud

Logo von Ingun -Referenz der entero AG
Since 1971 INGUN has been providing the best possible connection between test point and test system with precisely fitting contacting solutions. More than 400 employees worldwide enable a fast availability of INGUN’s innovative testing technology. As a development partner for its customers in industries ranging from automotive to telecommunications, INGUN ensures the quality of electrical and electronic products.

The initial situation

  • The business is characterized by standard and special products for specific fields of application
  • For standard products, there were ERP-based processes for quoting, but there was a lack of a holistic view of sales projects worldwide
  • Therefore, the goal in Sales is to obtain a 360° view of the end customer and to standardize the quotation process internationally.

The solution

  • INGUN has strategically chosen Salesforce’s Sales Cloud with ERP integration (proAlpha) at headquarters and SAP BusinessOne at the national subsidiaries.
  • Establishment of an ETO and ATO sales process on the Sales Cloud
  • With a “quick quote” function, customer quotes can be created directly
  • Through the Sales Cloud, the opportunity, account, and quoting processes reside together on one platform and provide automated tracking

The success

  • Global sales (incl. field sales, business development, customer service and project department) now have the same view of customers and sales partners
  • Email-based internal processes were replaced by the system

Salesforce gives us an unprecedented 360° view of our customers and their potential. entero is a reliable partner when it comes to implementing our complex processes and ideas. [Tanja Vogelsang, Application Owner CRM, INGUN Prüfmittelbau GmbH, Konstanz].