Hermann Meyer KG

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As a medium-sized trading company with six locations in Germany, three subsidiaries in other European countries and more than 100 employees, Hermann Meyer KG supplies the entire “green industry” with more than 6,000 different special products for horticulture. Hermann Meyer is an owner-managed family business in its seventh generation with headquarters in Rellingen near Hamburg.

The initial situation

  • Marketing processes in lead, opportunity and campaign management did not align with the company’s growth objectives
  • Much of the data from the ERP system was not available for creating targeted marketing campaigns

The solution

  • Introduction of the ATS “Bullhorn Connexys Resourcemanager”, which is based on the platform solution of Salesforce
  • Connection of the Applicant Tracking System to the existing Sales Cloud

The success

  • Marketing can effectively support Hermann Meyer’s growth targets
  • Through the use of Pardot, leads can be automatically evaluated and qualified for sales
  • By integrating the ERP system with the Sales Cloud and Pardot, data from the ERP system can be used extensively to target groups for
    Define specific campaigns